Everybody wants to be somebody. I am sure everyone has at some point imagined themselves on a deathbed and the thought of feeling regretful always sucks just as bad each time. Perhaps this and the other motivations (think joblessness) have led you into thinking you will do fine running a business.
Yet, you don’t want just any business. You want one that will touch lives and be as big as big things get. Nobody has time for the small, ordinary and unexceptional things, right? And so you take out the red pen and crs out all the poultry business, rental apartments, maize supply and all other pedestrian business ideas that have sunk people’s money each time (don’t get me wrong, I suffer the misfortune of meeting only poultry farmers who have made massive losses from disease outbreaks except of course the ones I see on TV).
The trouble with scrapping out pedestrian ideas is that you’re now left with uncertainties. The risks are huge and almost nothing is guaranteed. Everyone you know can’t relate to your challenges because they are buying chicken feeds or trying out water melon farming.
Sometimes, your peers win you over. You can no longer handle the ridicules and if anything, you can’t even defend your ideas well enough because of ignorance. You have tried to read up all the magazines and articles you can find but you don’t just feel comfortable enough to proceed. Sometimes you’re right – only a fool invests their money in something they don’t know.
But there are some people who have dared to gamble too much. They have tried (forgive my understatement) to execute an idea, pursued relentlessly what everyone least understood, made enough mistakes to master the ropes and have gone on to invent industries.
The above people are called entrepreneurs. Entrepreneurs are all about risk. People who are comfortable leaving their comfort zones, people who dare to risk it all for something they don’t quite understand too well – zero guarantees. Entrepreneurs want a change, they can smell an opportunity in a change.
This is different from the me-too poultry farmers that feel like they can make just as much money as the fictitious Mwangi they read on a newspaper. It’s not, and I repeat, it’s not like joining your fellow mamas in retailing sukuma wiki. It’s not buying an overpriced plot in a remote place that nobody cares (if Somalis steal it, nobody would know).
Have an entrepreneurial weekend.